Different from the initial forecast, Epic Store has tightened its purse strings in the year-end promotional campaign of 2023. Instead of giving away 15 free games during the event (1 game per day, throughout 2 weeks), Epic now only gives away several games (1 game per week).
This move is a consequence of Epic Store’s rather bleak financial situation in the past year. In early November, CEO Steve Allison revealed information during the trial between Epic Games and Google about conflicts related to Play Store policies. That is, during the past 5 years, they have absolutely not earned a single penny of profit from the Epic Games Store.
Besides the great incentive policy for game publishers, one of the reasons why Epic is not profitable is because they give away too many free games to players. This strategy may help Epic quickly attract new users, but it is also a large financial burden that the company must accept.
After 5 years of development, Epic’s user base has now increased significantly. Now is the time for Epic to concretize their profits over the years. And perhaps, Epic’s free game streaming policy will have many changes in the near future.