With huge revenue from Genshin Impact, miHoYo has decided to deduct 30% of game revenue to expand into the movie industry.
Genshin Impact, a video game released by Shanghai studio miHoYo in September 2020, has grossed $4 billion in global revenue by the end of 2022, making it one of the most successful mobile games of all time. and marks the rise of Chinese-developed games.
Publisher miHoYo will invest 30% of revenue in the movie segment
Before the huge sales success of this game, the publisher miHoYo decided to spend 20 to 30% of its budget on making big movies, regardless of box office profits.
Besides entering the movie industry, miHoYo will reinvest in many other fields in the future such as artificial intelligence (AI) research. According to the budget allocation ratio in future projects, the game segment will account for 30-40%, big movies will account for 20-30%, and the rest will be invested in other fields.
Genshin Impact achieves super sales in 2022
Currently, miHoYo’s movie projects have not been announced yet, but the publisher of Genshin Impact intends to make anime series combined with blockbuster movies to promote the game’s image. as well as the company. Notably, miHoYo will not reach the profit target but only aim to promote the brand.