The era of digital transformation has made forms of communication in the form of words, images, and videos lose their appeal to social network users (MXH). In that context, the form of Livestream with real-time interactive technology is becoming an indispensable approach in many communication campaigns.
Livestream creates a multi-dimensional and flexible discussion environment
Statistics from Social Insider in 2021 show that livestream is contributing a large amount of content on social networks with the number of live streaming videos increasing by more than 50% and accounting for 18.8% of videos published on Facebook.
The game “find words” is integrated into the livestream through the LiveReacting service (3rd party)
Technology revolution 4.0 not only helps Livestream increase the speed of real-time interaction, but also helps to integrate more interactive games. Game-integrated livestreams achieve high engagement by building player-to-player or player-to-streamer discussion around the themes of the game. These multi-dimensional discussions are the building blocks of an open and close discussion space, thereby motivating viewers to engage in interaction.
Game-integrated livestream – MB’s Gamification strategy optimization method
Since 2018, Gamification has been implemented by MB as a key strategy to reach the young generation. At the beginning, many games were deployed on the MBBank App such as Golden Bee Squad, Financial Arena, etc., which increased the number of visits to the application, promoting the use of products/services at the same time. increase customer loyalty.
By 2022, grasping the strong trend of gamification on social media, MB deploys 10-digit minigame “Together with eMBee – Let’s travel” on MBBank’s fanpage. The series of Minigames was built based on the story of the eMBee bee’s journey to provinces across the country. Since then, spreading the brand image to young people in the regions where eMBee bees pass.
Duy Khanh and eMBee’s journey in Ca Mau in Minigame No. 10
Along with the trend of gamification, livestream is considered a very good interactive format on MXH. In order to strengthen the connection and rejuvenate the brand image, MB has implemented many livestream activities such as “Together with MB in the West” and “Revealing secrets with MB”. The livestream series has created a positive communication effect when reaching young people and raising brand awareness. In the livestream “Revealing secrets with MB”, the famous “matching card pair” of Vietnamese comedy village shared their secrets through the MB Hi Visa Collection card set, making viewers extremely excited – there was a time when Live viewers surpassed the 8000 mark. Continuing the achievements from previous livestreams, on November 26, MB continued to conduct the livestream “Explore MB – Multi-utility Universe” with the participation of actor Duy Khanh.
Livestream “Explore MB – Multi-Gadget Universe” combined with interactive games
“Explore MB – Multi-Gadget Universe” is set in Duy Khanh’s journey through 3 universes: transaction universe, investment universe and Hi card universe. In each universe, MB’s outstanding products and features such as VietQR code on MBBank App, Wealth Management investment, … are cleverly introduced by Duy Khanh through real stories.
In particular, “Explore MB – Multi-utility Universe” is a Livestream integrated with extremely attractive interactive technology. Accordingly, just commenting on the number corresponding to the answers of 20 questions, the player will immediately be recognized and scored by the system. With an online scoring system, 23 winners will be announced immediately after the final question, thereby helping the livestream to achieve high viewership retention.
The live stream “Explore MB – Multi-Utilities Universe” has helped MB accelerate the process of optimizing Gamification strategy, and at the same time create a variety of approaches to bring many unique and new experiences to young people. . In addition to Livestream activities, in the near future MB will continue to pursue the goal of rejuvenating the brand image with activities suitable for customers of Generation Y and Z.
Follow MBBank Fanpage to not miss the exciting activities of MB in the near future: https://www.facebook.com/VietnamMBBank