Roblox hopes that the platform of user-generated content will become the metaverse, and made strides this week.
It recently announced brand partnerships with McLaren Racing, Alo Yoga, The Brit Awards and the NFL. Any of those would be a big deal to announce, but all four in a week show just how lucrative Roblox’s platform has become with nearly 50 million active users. daily.
And it shows that brands don’t want to miss out on the metaverse, a universe of interconnected virtual worlds, much like in novels like Snow Crash and Ready Player One. Companies like Facebook/Meta are busy building their own versions of the metaverse, and all see the field as the future of computers and the internet.
Brands are also showing that they trust Roblox. That’s important to Roblox, as it has been targeted on a few occasions by some who believe that Roblox is not good for children.
On February 14, McLaren Racing released the new virtual McLaren MCL36 racing car for Formula 1 enthusiasts who have access to the McLaren F1 supercar experience on Roblox.
Roblox has got the new McLaren MCL36, in which McLaren F1 drivers Lando Norris and Daniel Ricciardo will compete at the 2022 FIA Formula 1 World Championship.
The event marks the first time a Formula 1 brand has introduced a new car through a widely accessible, diverse supercar experience. Experience McLaren F1 on Roblox, a global digital platform that brings millions of people together through experiences, allowing fans to race the virtual MCL36 through some of the most popular Roblox experiences including Simulators Drive, Jailbreak and Drive.
Lando Norris, McLaren F1 driver, said: “Driving a Formula 1 car is an amazing feeling, so it is great that we can give fans the experience on Roblox.”
Marcus Holmström, CEO of The Gang, said: “The Gang used the new Roblox Future is Bright lighting technology to create realistic and dramatic lighting in the virtual McLaren Technology Centre. We built an accurate 3D model of the vehicle and applied physics-based rendering technology to it.”