Tokyo-based Sega is reportedly looking to acquire Angry Birds for around $1 billion, and the deal is expected to close soon.
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Tokyo-based Sega is reportedly looking to acquire the Angry Birds maker for around $1 billion, and the deal is expected to close soon.
Since its release in 2009, Angry Birds has become one of the biggest mobile games.
Sega is said to be close to reaching a deal that could potentially see the acquisition of Rovio, the maker of Angry Birds. In February, the Finnish developer announced that Rovio had entered sales talks following calls from multiple interested parties. Now it looks like the company may have found a suitor in the form of Sega. More recently, the brand’s popularity has led to some exciting events for developers after Rovio Classics: Angry Birds was delisted from several platforms due to its seemingly negative impact on rest of Rovio’s portfolio of games. The majority of fans have voiced their opposition to the decision, and it’s unlikely the company will turn around anytime soon. However, its pending new owner may have some interesting implications.
According to a new report by the Wall Street Journal, Japan’s Sega is said to be ready to finalize a deal with Rovio to acquire the company. It further mentioned that the Tokyo-based company is expected to buy the Angry Birds maker for around $1 billion and that the deal could close as early as next week. While this isn’t Sega’s first acquisition, Rovio will mark one of the company’s largest and most notable acquisitions if it does materialize.
So far, neither Sega nor Rovio have shared any details about the acquisition, although the announcement could soon be made public if it’s finalized next week.
The news comes just months after Israeli giant Playtika negotiated with Rovio to acquire the company for a preliminary price of 683 million euros ($750.96 million). At the time, Playtika stated that adding Rovio’s IP would add “enormous” shareholder value to the company, particularly in terms of monetization and logistics. However, last month, Rovio announced that negotiations with Playtika had officially ended. Of course, Playtika wasn’t the only company of interest at the time, with analysts pointing to the likes of EA, Take-Two, Sony, Netflix and Disney as companies looking to acquire acquisitions. Angry Birds maker.
Interestingly, the past few years have been a good time for Sega, especially with the Sonic the Hedgehog and Yakuza franchises. Now, it is rumored that Sega may also bring back the classic Jet Set Radio. Either way, it will be interesting to see what Rovio’s path forward looks like if it falls under the Sega umbrella.
