With more and more mobile apps being released, the market will gradually reach saturation. Therefore, mobile application development companies need to have a trending marketing strategy, or else your competitors will overtake you. The mobile app market has dominated the marketing industry in 2021, and these numbers are predicted to continue to grow thanks to innovative advertising campaigns. Apple has released a series of policies in 2021, including one that allows users to decide whether to allow an app to track the activity of other apps, which also forces marketers to change. change approach.
SocialPeta, a smart advertising platform, has released an annual report for the global mobile app (non-gaming) marketing market with 70 countries and territories. The platform also allows mobile app developers to in-depth analysis of the year-to-date competition of both the mobile app industry and top markets. Want to find out what’s driving the mobile app market boom in 2021 and what strategy to use that will ensure strong growth this year? All statistics from SocialPeta have been compiled by us in this article.
Evaluation of the mobile app advertising market in 2021
Advertising market statistics
In 2021, there are 190,000 mobile advertisers, a decrease of 8.23% year-on-year, namely a reduction of 200,000 advertisers. The reason for this decline is mainly due to the fact that the mobile application market has become saturated, which has ended the growth momentum of the past 5 years. Forecasts say that this number will continue to decrease in 2022, specifically decreasing by 3.86% and finally stabilizing in 2023 with a growth of 4.82%.
190,000 is the highest number of advertisers for business applications. A total of 30,000 advertisers belong to business apps. While business apps dominate in terms of advertisers, it’s shopping apps that really control the ad market, with the most ads in 2021. Shopping apps take market share advertising up to 36.19%, the second place is entertainment applications with a rate of 5.95%
Meanwhile, between Android and iOS apps, Android apps lead the way with an average of 435 ads, 11.3% more than iOS apps, a significant number. Android apps also have more advertisers than iOS apps.
Advertising cost statistics
In 2021, the average CTR increase is 2.25%, while in 2020 the figure is 27%, the data is calculated on non-game apps. CPM-related advertising costs increased 6% year over year, with an average value of $5.41. However, CPC fell by 26% year-on-year, averaging $0.44.
The US is the market with the highest advertising costs for mobile applications (not counting games) on the Meta Platform platform in the world. Average CPM is 14.14$, CPC is 2$ and CTR is 2.97%
Ad platform stats
In this day and age, getting the most out of social media marketing is crucial, and global mobile app advertisers realize this too. The leading social media platforms such as Facebook, Instagram are the most popular applications preferred by advertisers. Both of these ad platforms receive a large number of app advertisers, with 149,6 thousand ads on Facebook in 2021 alone.
Want to learn more about the statistical analysis of the mobile app advertising market? SocialPeta’s Mobile App Marketing Report 2021 will provide all the information you need and more! You just need to visit SocialPeta’s website and download it for free,
Mobile app marketing market prediction (excluding games)
For mobile app advertisers, perhaps the latest strategies are no longer relevant. However, to build a name and brand in the industry, mobile app advertisers need to keep up with evolving market trends. To prepare for the mobile app marketing race in 2022, here are the strategies that worked well in 2021 and will continue to do well in the coming years:
With financial apps, get in touch with real stories involving users
The outbreak of the COVID-19 pandemic has had a major impact on the global economy. More and more users are moving from traditional financial business to mobile apps. According to SocialPeta data on advertising for financial apps globally, advertisers love to run ads that show off on real people and are amazed at the huge returns on investment or impressions. expert analysis.
Conversion of e-commerce applications through livestream
Livestream in e-commerce has become very popular in China and it will also quickly become popular in Western countries in 2022. Tiktok will take the lead in this new field. Amazon, Facebook and Youtube are the names that will continue to expand e-commerce on mobile devices. Furthermore, mobile e-commerce apps will add new features to pave the way for improving the shopping experience and setting itself apart from the competition. Most mobile apps are constantly trying to reach younger audiences. Because live-action really appeals to that audience.
Popularity of user-generated content (UGC) in short video apps
Short video apps harness the power of UGC through the voice of the user, and UGC has been the inspiration for short video app creations. Short videos are especially appealing when users have time to disperse due to the hectic pace of modern society, especially apps that rely on user information and algorithms to recommend accurate videos. User-generated short-form content has found a foothold in the app market, such as Tiktok. Users have created their own videos and uploaded them while enjoying other interesting videos, it is the quality videos that help the platform attract more new users.
Connect emotions to drive creative ideas for reading apps
In the age of video, attracting users for reading apps should be difficult. To bring advertising closer to life, advertisers are now exploring ways to connect emotions through ads based on true stories. Most of the popular reading apps are focused on female readers, so their ads are mostly about getting emotional and moral. The most common elements in advertising are pregnancy, heartbreak, handsome men and pretty women, love, etc.
Use influencers to gain attention
Again, just like with creator-generated content, fans are more likely to have the same interests as the people they follow. Furthermore this allows users to make decisions in favor of the mobile app rather than using conventional advertisements. Using influencers for marketing can shape consumer attitudes towards brands or advertisers. According to studies, this doesn’t always guarantee immediate success, but it’s more effective than a brand ad or celebrity endorsement.
Conclude
Taking the lead in every race is always difficult, especially in a market with millions of competitors. Competition is increasing and advertisers need to think carefully to be able to develop this industry. Mobile app companies need to be the frontrunners to dominate the market – from premium app development to futuristic marketing. Without these elements, you will quickly fail even if the application has the potential to be an industry pioneer with the right strategies.
Fortunately, the Internet is a treasure trove of information that will provide you with the knowledge and skills of mobile app marketing. With these strategies in place, your application will be miles ahead of the competition. Learn more about mobile app marketing, stats and trend predictions by downloading SocialPeta’s Mobile App Marketing Report 2021. With this report you will have all the information you need and much more.