Some of the next game companies are being acquired by Microsoft
After the hit activision Blizzard deal, Microsoft is planning to continue several game companies in the future. This is what the head of Xbox, Phil Spencer hinted about the company’s M&A activities.
Spencer answered several questions in an interview with CNBC. The conversation took place shortly after Microsoft held a showcase at Tokyo Game Show 2022. Why would Microsoft invest more in other companies?
Spencer pointed to the high level of competition in the games market, citing large investments from Sony and Tencent. The company became the fourth active investor globally, pouring capital into 122 companies in the first half of 2022.
“I don’t think we have to stop anything,” Spencer said, adding: “We want to deliver great content to our players and will continue to invest in game studio acquisitions. Like I said, even if it’s investing in internal teams, great new partner games are what Microsoft looks to first.”
The head of Xbox went on to mention the Japanese game developer he met in Tokyo as well as Kojima Productions in particular. He noted that the company wants to work with other studios to create new innovative games.
“If it turns into mergers and acquisitions, we’re doing pretty well,” said Spencer. So the work for us never stops. It’s a competitive market, and I want to make sure Xbox stays at the forefront of innovation and competition.”
Spencer declined to provide details on Microsoft’s plans regarding Call of Duty on the PlayStation. He just reiterated his previous commitment to make these games available on as many platforms as possible, adding that Microsoft plans to expand Call of Duty’s audience through technologies like the cloud. cloud.
However, the head of Xbox did not respond to a question about whether Call of Duty games are available for free through Game Pass but PlayStation users still have to buy them. Instead, he just further explained how Microsoft managed to come up with a new model to promote fair competition.
“Game Pass is the outlet of the competition in our market,” said Spencer. As the Microsoft and Xbox operations, we are able to innovate and deliver value to players for customers who build game libraries for gamers.”
Call of Duty’s exclusivity in the future has regulators globally concerned about the anticompetitive nature of the $68.7 billion deal. That’s why the UK’s Competition and Markets Authority (CMA) recently launched a further phase of its investigation into Microsoft.
Sony has also previously raised concerns about its acquisition of Activision Blizzard. The company claims that no other company has been able to create a Call of Duty competitor with the same level of success in the market.
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