(Thethaovanhoa.vn) – For a long time, Sonic has always been one of the familiar game characters, associated with the childhood of many people.
Over the past decade, Sonic the Hedgehog-themed games have experienced countless ups and downs. There are projects that have been enthusiastically praised, but many times, Sega’s Sonic games have received negative reactions because of many bugs. However, the Sonic the Hedgehog brand has always remained sustainable over time, even earning relatively large sales. And according to Sega’s latest financial report, Sonic’s franchise has helped them sell more than 1.5 billion game products related to this character.
However, it must also be noted that Sega’s financial statements have shown a figure of 1.5 billion including both paid and free Sonic games. Specifically, since 2013, Sega has released many free Sonic mobile games such as Sonic Dash, Sonic Runners, Sonic Forces: Speed Battle… The number of downloads of these free games along with with microtransactions contributed quite a lot to these sales. When the game Sonic Forces: Speed Battle alone has had up to 94 million downloads as of April 2022.
Based on the data provided by Sega, it can be seen that sales of Sonic-related games are seeing a cumulative increase in recent years. This publisher also showed great confidence when sharing that it will continue to develop the Sonic brand to a new level, with many strategies to promote the green hedgehog. In addition to launching new games, Sega will also actively cooperate with many popular games such as Minecraft, Roblox as well as Fall Guys to have the Sonic character appear in these games.
In addition, the success of the movie Sonic the Hedgehog released in April this year has contributed to the increase in the fan base of this character at a dizzying rate. That is also the basis for Sega to be more confident in the upcoming Sonic Frontiers game as well as the Sonic Prime animation program in the near future. Besides, the company also wants to replicate Sonic’s success to many other brands and game characters.