Gaming growth strategy and solutions provider SuperScale has appointed Karina Lavushkina, formerly Chief Marketing Officer at BoomBit, to this position at the company.
In her new role, Karina will be responsible for enhancing SuperScale’s marketing communications, content creation, and managing game release campaigns across various channels, including social networks and offline events.
Karina has over 10 years of experience working in the gaming industry, having held various roles in PR, marketing and business development. Before working at BoomBit, she spent 4 years working on international brand development for Pixonic, the developer behind the hit game War Robots. Early in her career, Karina was active in growing the gaming community as the organizer of the B2B gaming conference DevGAMM.
Paraag Amin, Chief Financial Officer at SuperScale, expressed his joy at the participation of new senior personnel to help the company’s game team expand. “Karina is a great addition to our growing gaming team,” he said. Like many people at SuperScale, she will have many great experiences and make important contributions to the game business, from AAA games to simple mobile casual games. I hope she will play an important role in our mission to help game developers maximize revenue from their products.”
Karina Lavushkina, new Marketing Director at SuperScale, shares her thoughts on joining the company: “I am excited to join a company that is growing rapidly at this time, right after the company raised 5 .4 million dollars investment. I stand ready to share my extensive industry experience in PR, marketing and business development to support the company’s continued growth as a leading publishing partner and service provider.”
SuperScale is known for its partnerships with major game publishers such as EA, Fingersoft and Big Fish Games, recently closing a successful $5.4 million Series A funding round. This investment will be used to expand the company’s revenue growth services, benefiting game developers around the world. The company promises to have more quality products in the future.