Recently, data.ai published a list of the revenue of Chinese game makers in overseas markets. 37Games overtakes Tencent, miHoYo and other game makers.
ai has published a list of the sales of Chinese game makers in overseas markets. 37Games overtakes Tencent, miHoYo and other game makers.
In the report for the first 6 months of this year, 37 Interactive Entertainment (owner of 37Games) said that overseas business has become the company’s new growth engine. The company has gradually conquered the global market through diverse games. In the first half of this year, 37Games achieved operating revenue of 3.033 billion yuan ($428 million) in overseas markets, up 48.33% year-on-year, accounting for nearly 40% of total revenue. of the company.
The company 37 Interactive Entertainment has been expanding into the global market since 2012. Before 2018, Eternal Crusade was successful in some countries, but overall, the company still struggled to break out to become a one of the leading game companies. In 2017 and 2018, the company’s overseas sales were just under 1 billion yuan, accounting for less than 15% of total revenue.
In 2018, 37 Interactive Entertainment started distributing more games in different regions. The company said it has adjusted its team structure, selected key leaders from each field, and established several specialized groups to conduct research and analyze the effectiveness of foreign game releases. In 2019, the company achieved overseas sales exceeding 1 billion yuan for the first time, and distributed several types of products in Europe, the Americas, and Japan.
Looking back at data.ai’s data, as of December 2020, 37 Interactive Entertainment has not been able to take the first place. In 2020 and 2021, the company’s overseas earnings increased by 104.34% and 122.94% respectively over the same period last year. This growth is rooted in popular games. As of the end of October 2022, Puzzles & Survival’s worldwide revenue reached 5.6 billion yuan, of which the highest monthly revenue exceeded 330 million yuan. Song of the Cloud City broke into the top 5 in the Korean market in February this year and became the highest loaded Chinese mobile game in Korea in the first half of this year.
After the card game Soul Land: Soul Master Duel was launched in foreign markets in 2021, it quickly dominated the list of free games and had the largest sales on the Apple and Google app stores. SLG Ant Legion mobile game ranked 11th on the list of overseas revenue growth of Chinese mobile games in May 2022.