The upcoming Mid-Autumn Festival. In China, there will be three days off, so game companies like Tencent, NetEase, Bilibili restrict gaming for gamers.
According to the new announcement of these two game companies, minors cannot play games comfortably but will be limited in playing time. Tencent has just announced that it will limit gaming for minors during the holidays, since Friday, this group of people can only play for 1 hour a day.
Tencent’s online advertising revenue in the second quarter fell 18% year-on-year to 18.6 billion Chinese yuan as macroeconomic problems in China forced brands to cut back. budget. The Shenzhen-based company is hoping video ads can help boost the division in the coming quarters.
Judging from the announcement time, the limited time is basically the same, starting from September 9 (Friday) to September 12, total playable time is 4 days. However, time is still limited, minor gamers can only experience the game from 20:00 to 21:00 in these 4 days, study and rest time must be guaranteed.
It should be noted that these restrictions are just ancillary, if really want to manage castration of minors playing games, supervision and education are still needed. Chinese game companies continue to upgrade measures to combat game addiction as required and directed by the Chinese government, otherwise their game business will be affected.
According to data from the report, Guangdong game industry revenue (China’s strongest game development region) is expected to reach 38.92 billion yuan in 2021, with an annual growth rate of 22 ,6%. The steady growth of overseas sales cannot be separated from Guangdong game companies’ continuous improvement of the research and development capacity and appropriate product operation method.