The number of casual game players in Vietnam is among the top in Asia
Southeast Asia is home to the largest number of casual mobile game downloads in Asia. And in this area, players from Vietnam make up the majority.
In 2022, global downloads of casual mobile games are forecast to have a downward trend compared to 2021, while in-game revenue continues to increase. Cumulative revenue in the first 8 months of 2022 reached 160 million USD.
This report will introduce the important position of casual games for the global mobile game market. SensorTower’s recent report also provides analysis of the downloads and revenue trends of casual mobile games in relation to different markets.
In recent years, due to the simple gameplay, wide audience and clear advertising monetization model, the popularity of mobile casual games has increased year by year. As of 2019, it has become the most downloaded mobile game genre in the world. From January to August 2022, downloads of these games reached 8.73 billion, accounting for 30% of total global mobile game downloads.
As the impact of the pandemic, the mobile game market gradually subsides, the download of casual mobile games will slow down in 2022. However, as developers gradually explore and implement ways of in-app purchases applications for these mobile games resulted in cumulative revenue of $160 million in the first eight months of 2022.
Casual mobile games are also considered to have significant growth potential in Asia and Latin America. In the Asian market, the share of mobile game downloads is increasing year-on-year, contributing 38% of global downloads by 2022. It remains the largest market for games with gameplay as well as simple graphics, and is one of the main growth markets. In contrast, download rates in North America and Europe have continued to decline in recent years.
The growth of casual mobile game downloads in the Asian market mainly comes from Southeast Asian countries such as Indonesia, Vietnam and the Philippines, with an increase of more than 15% year-on-year in 2022. According to the report, in regions such as the United States, Brazil, Russia, the United Kingdom and other countries, this game segment is gradually decreasing in popularity. Downloads in the US and Russian markets fell by 15.3% and 20.4%, respectively, compared to the same period last year.
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