INTERNATIONAL_ In terms of product volume, Chinese companies outrank leading companies such as the US, Japan, UK and Germany in 2021.
In which, many products from many game companies from China entered the Top 100 mobile game markets in these four countries. Chinese companies have an advantage in overseas markets, especially in competition in the European and American gaming markets.
In the Chinese and Korean markets, the number of mainland publishers has the largest number of products. There are a total of 14 games from the country breaking out of the Top 100 in the Korean market in 2021, and most of them are concentrated in the 70-100 group at the bottom of the 2020 list.
Among the domestically produced games that made it to the Korean charts in 2021, there are 5 MMORPG products, 4 of which are new games released in 2020 and 1 game released in 2019 and ranked at the top. top position. This also reflects mainland MMORPG products that are very popular in the Korean market.
In China, the publishers “out” from the top game are all small and medium enterprises with relatively single products, after creating explosive products, the growth rate is very slow after that. Of the 26 games that fell out of the top, MMORPG/ARPG and card games had the largest number, and 25 of them were outside the top 50 in 2020.
As the overall growth rate of the global mobile game market slows down in 2021, the growth rate of games in Japan and South Korea decreases. The growth rate of the Chinese game in the three countries of the US, UK and Germany still maintains a fairly high growth rate.
In particular, second-hand products in the US market continue to promote their strengths, growing mainly like 3 products Genshin Impact, Doomsday Survival and Lords Mobile, revenue has increased significantly in 2021. Two games released Launched in 2020, Project Makeover and Puzzles & Survival also had higher sales.
From observing the data, the intensity of competition in the UK and Germany market is lower than in the US market and there are more opportunities for new games, but the market size is also smaller. Among shooting mobile games, the US market favors Call of Duty Mobile; British and German gamers love PUBG Mobile game.