TikTok is conducting more extensive testing of the games in its app.
The company recently added a way for creators in some markets (including the US) to add one of nine minigames to a video by tapping the Add link button and selecting the MiniGame option.
When viewers come across a video that links to a game, they can start playing the game by tapping a link next to the creator’s username.
“We are currently working on bringing HTML5 games to TikTok through integrations with game developers and third-party studios. TikTok game called Mr. Aim Lab’s Nightmare. Other TikTok partners in this initiative include developers Voodoo, Nitro Games, FRVR, and Lotum.
There are no games with ads or in-app purchases at this time, and the project is in early beta. TikTok is learning how creators create content around them and how users interact with the game. Users can record their gameplay and share it in a new video.
Reports in recent months suggest that TikTok is poised for a big push into the gaming sector. Parent company ByteDance acquired game developer Moonton Technology last year. TikTok partnered with Zynga for an exclusive mobile game called Disco Loco 3D; A charity game called Garden of Good, through which players can donate to Feeding America, is available on the US version of TikTok. Previously, TikTok tested HTML5 games in Vietnam.
Other big tech companies have ramped up mobile gaming, including Apple, Google and, more recently, Netflix. Zynga has become a hit brand in social gaming with the help of Facebook’s massive reach, while Facebook moves into cloud gaming in 2020.
It’s no secret that Meta is trying to incorporate more of TikTok’s features into its apps, so the market will be more exciting to see TikTok expand its gaming reach by linking to other names. another age to counterbalance Facebook on the gaming front.