In the current difficult context, it can be said that it is a miracle that major Esports organizations in the world maintain their brand value. Even large Esports organizations have shown that they can develop extremely strong brand values despite the negative effects of the epidemic.
And a few hours ago, the famous American magazine Forbes announced the top 10 most valuable Esports organizations in the world, by the end of April 2022. According to calculations from the famous American magazine Forbes, the price The average value of the top 10 major Esports is currently around $353 million. This number has increased by 46% compared to 2020 and shows how Esports has “lived well” despite facing the epidemic. Specific rankings:
1. Team SoloMid: 540 million USD, up 32% compared to 2020.
2. 100 Thieves: $460 million, up 142% compared to 2020.
3. Team Liquid: $440 million, up 42% compared to 2020.
4. FaZe Clan: $400 million, up 31% compared to 2020.
5. Cloud9: $380 million, up 9% compared to 2020.
6. G2 Esports: $340 million, up 94% compared to 2020.
7. Fnatic: $260 million, unchanged from 2020.
8. Gen.G: $250 million, up 35% compared to 2020.
9. NRG Esports: $240 million, up 55% compared to 2020.
10. T1: $220 million, up 47% compared to 2020.
Although in the past few months, Team SoloMid has been entangled in many dramas because of its boss Reginald, but it is hard to deny that this is an extremely large organization. With a very methodical branding for 10 years in a row, TSM has always owned a large fan base in North America, ready to buy the organization’s products no matter how badly they perform. One organization that also operates in this fashion and is experiencing rapid success is 100 Thieves.
It’s hard to believe but even though it’s only been a few months since TSM invested in DOTA 2, TSM has already won its first regional championship
Meanwhile, the two organizations that are considered “staggered” in terms of brand value are surprisingly Cloud9 and Fnatic. It can be said that C9 is the organization with the most “unlucky” contracts in the last few years of the LoL village when they bring in names that are too ineffective with expensive values like Perkz, Broxah… While The problem with Fnatic is that they lost an iconic player, Rekkles, so it’s hard to increase the brand value.
Rekkles’ departure from Fnatic has made it difficult for the organization to grow in terms of brand value
As for T1, although they still have a good growth index (47%), it is true that when compared to the ability to make money and build brands, they are still far behind Western organizations. In addition, the fact that only T1’s League of Legends team has outstanding achievements makes this organization still not really break through in terms of revenue or brand value.
T1 still maintains a good growth rate but the value is still hard to compare with Western organizations