The list of the 10 highest-selling IP mobile games of the past year has been announced. Not too surprised with this ranking.
The list of the 10 highest-selling IP mobile games of the past year has been announced. Not too surprised with this ranking.
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Top 10 IP game products with the largest sales include:
+ Umamusume: Pretty Derbyl+ Marvel+ Romance of the Three Kingdoms+ Dragon Ball+ Journey to the West+ Disney+ Harry Potter+ Star Trek+ Douluo Continent+ A Song of Ice and Fire (Game of Thrones).
Five of the top 10 grossing IPs come from the Japanese and Chinese markets, demonstrating the strong performance of IP-based mobile games in these two markets. More importantly, two of the top 10 global IPs, Disney and Harry Potter, also have the highest revenue contributor markets from Japan and China such as Disney Twisted Wonderland, Disney Tsum Tsum and Harry Potter: Magic Awakened in the Chinese market.
Marvel is a famous brand in the world, so these IP-based mobile games are also very popular all over the world. In the two games that Marvel allows to be adapted into mobile games, gamers can experience their favorite characters. The game’s depth of gameplay, Marvel’s wide variety of characters allows developers to continue to release new content to attract players, and exciting combat mechanics.
In China and Japan there are high barriers when it comes to specific policies, so it is not easy to get the game’s success. For example, FGO and Onmyoji have similar gameplay to Marvel Strike Force but the latter two games have been customized for the local market. Fully localized Disney games are a hit in Japan.
In terms of monetization, Japanese gamers tend to accept the gacha (paying to receive random in-game items) mechanics, and the best performing mobile games are Disney’s mobile game adaptations that use use this function. The Disney IP with a large number of character universes is also very similar to the gacha mechanics.
According to user insights conducted by Newzoo, 76% of female gamers believe Disney is an innovative brand, compared to 70% of male players. Furthermore, Disney is generally considered a family-oriented IP. Disney’s IP-based mobile games have fifth in revenue, accounting for 7% of total Disney IP-based mobile game revenue combined in 2021.
The five highest rankings in the list of revenue of the Three Kingdoms-themed mobile game in 2021: Three Kingdoms Tactics Edition, Three Kingdoms Fantasy Mainland, Three Kingdoms Destruction, Three Kingdoms Teenagers and Chaos King . By 2021, more than 70% of revenue of Three Kingdoms IP mobile games will come from two main games created by Alibaba’s Lingxi Interactive Entertainment.