There are a total of 27 new advertisers on the ranking as many new mobile games started advertising in August 2022.
There are 3 new mobile games that entered the top 20 advertised mobile games for the first time in August 2022 including:
+ 戰 紀, a game by Bingchuan Network, has a total of 4400 ads released on the App Store and Google Play combined, mainly in the Hong Kong, Macao and Taiwan regions of China;+ X- HERO, Bingchuan Network’s game, has 1,300 ads released on iOS mainly in Switzerland, UK and USA;+ Epic Heroes, mobile game with the most ads, with 6,600 ads released across Android is mainly in Brazil, Indonesia and USA.
SpringGame is an MMO mobile game that started advertising on August 9, and has released more than 3,400 ads on the App Store and Google Play. Eskyfun’s super-transforming MMO mobile game started advertising on July 27, and has released more than 6,000 ads on the App Store and Google Play, mainly in the Hong Kong, Macao and Taiwan regions. of China as well as Singapore and Malaysia.
The document notes there are fewer ads for puzzle casual mobile games. Compared to July, Word Trip and Daily Themed Crossword have dropped off the rankings. The average game ad recorded about 2,900 ads on the App Store and Google Play, down 55.4% from the previous month and down 17 positions on the leaderboard.
In this top 40, there is a game released by Funtap in Vietnam, Giang Ho Ky Hiep 3D, which entered the iOS ranking of the most advertised products.
As for downloads, Subway Surfers received about 19 million downloads on Google Play in August, up 2.7% over the previous month. The majority of downloads came from India (24.3%), Brazil and Pakistan. With the novel and exciting gameplay of racing thanks to the influence of lexakt_’s web celebrities, Subway Surfers quickly became a favorite of many racing enthusiasts in Brazil. For example, there are a large number of Brazilian gamers ranked on the Subway Surfers global racing leaderboard.
The old parkour game Temple Run is back in popularity on social media thanks to its hilarious live action parkour videos. The game received more than 10.3 million downloads on Google Play, up 30.4% from the previous month. According to multiple sources, Warner Bros. has recently considered producing a movie adaptation of Temple Run. Talking Tom Gold Run, another game of the Talking Tom series, occupies the top position on the chart with about 2 million downloads on the App Store in August, up 26.7% from the previous month.