Analytics platform App Annie has announced a rebranding, now called data.ai. This is part of the new strategy.
The company will combine consumer and market data, and will actively use artificial intelligence capabilities.
The media called them “the first company specializing in Unified Data AI (combined data using artificial intelligence)”. The main goal of the updated platform is to simplify working with data through partnerships, global data delivery across all existing channels, and artificial intelligence.
According to data.ai CEO Theodore Krantz, the company will focus more on mobile devices. He noted that today “there are countless opportunities to collect more types of digital data, and enabling artificial intelligence will allow companies to compete at a higher level.”
Following the rebrand, data.ai also announced a partnership with Similarweb to combine web and mobile analytics data. Partnerships like these will remain a priority for the company and will help the company develop more guidance and provide additional data sets to customers across all digital channels, including OTT services, streaming services, game consoles and the web.
App Annie was founded in 2010 and specializes in tracking download data, mobile apps, and game revenue and user activity. Talking about the company’s future, Kranz noted that data.ai’s ultimate goal is to sell full-featured analytics products to enterprise customers.
Mobile data and analytics platform App Annie has changed its name to Data.ai, as the company repositions itself as a “unified data standard” to capitalize on what it calls an “enterprise market opportunity” big”.
Annie App is best known for its mobile performance data product suite, providing game developers, publishers, and advertisers with key insights and benchmarks to drive revenue, growth, and profitability. interactions and more.
At a time when big data analytics has emerged as a key tool for businesses looking to stay ahead of the competition, often powered by machine learning and AI, App Annie wants to better align itself with these growing trends.
“The name reflects our vision of driving all-round digital performance with products and partnerships,” Data.ai CEO Ted Krantz noted in an announcement. “Today mobile standards are the tip of the spear and where is the market going. However, we see an opportunity to bring together a wider range of digital datasets and enable artificial intelligence so businesses can compete at a higher level.”
As companies across the digital spectrum pursue growth through digital transformation efforts, Krantz argues that the digital ecosystem is fragmented and requires too many data science resources. .
With that in mind, data.ai has entered into a data licensing agreement with analytics and tracking company Similarweb to create a “unified web and mobile market dataset.”