Ubisoft denied that Project Q will have NFT and said that it has no plans to include the controversial technology in the game at this time.
Many major game publishers have started to learn about NFT in games, even planning to include NFT many times leading to countless backlashes from the gaming community. Ubisoft is a special case that has shown the setback and poor sales of the Quartz project, and it is clear that the company is starting to change tactics.
NFT stands for Non-Fungible Token and in theory it acts as a digital license for items in games, but in practice it just works identically to markets in other games. previously existing game. NFT mining also has a significant environmental impact and many gamers have questioned their value. Even so, many big companies like Ubisoft have been pushing NFT into AAA titles.
Thanks to the previous backlash from gamers surrounding the Ubisoft Quartz program, Ubisoft’s new Project Q has been confirmed as NFT-free. The company’s Twitter account is adamant that there will be no NFT in the game, after quickly responding to a related question from several players. One gamer guessed that the Q in “Project Q” might stand for Quartz, and others were concerned about the “truly own the experience” phrase Ubisoft used in announcing the game, but responded. quickly suggests the game won’t have NFTs, at least for the time being. The wording in Ubisoft’s replies suggests that the inclusion of NFT could still be a possibility in the future.
Ubisoft’s Quartz project to bring NFT into Ghost Recon Breakpoint was a catastrophic failure for the company, with extremely low sales despite aggressive marketing efforts. The requirements to even be able to purchase even one NFT are too high, combined with their presence in a poorly received game, coupled with the pursuit of an already problematic and sales trend. Low sales are even detrimental to the Quartz program. Even so, Ubisoft still plans to pursue NFT integration in future projects, with the promise that they will be added to other games.
Considering that Ubisoft’s NFT Quartzs were criticized so badly that the trailer announcing the project was removed entirely due to negative feedback, it’s probably best not to include NFT in Project Q even without watching. consider environmental factors. The company’s public image has been damaged with allegations of misconduct and abuse in the company’s workplace. The combination of lousy working conditions and a refusal to acknowledge the situation has remained an issue since the news was first announced in 2020, and the efforts of the ABetterUbisoft organization are still trying. Try to put pressure on the company’s management to set a good example for the industry.
Little is known about the continuation of the Quartz program other than the fact that it’s planned, but at least for now, Project Q gamers won’t have to worry about the system getting in the way of the experience. . However, considering the past comments from Ubisoft executives, it seems likely that the company will be more serious in its next products in an effort to force gamers into the NFT field.
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