Ubisoft recently appointed Yang Zhihong as general manager of the Shanghai branch, China.
Yang Zhihong works and reports directly to Xavier Poix, Ubisoft’s head of regions, in charge of studios in China, France, Spain and Italy.
Ubisoft’s current general manager in Shanghai, Jean-Francois Vallee, will be promoted to regional head of Ubisoft and will leave China for Singapore to lead Ubisoft’s Southeast Asia and India studios. The appointment will be effective from January 1, 2024.
Jean-Francois Vallee, who is about to leave the general manager position of Ubisoft Shanghai, joined Ubisoft in 1997 and came to Shanghai in 2005. In 2008, he participated in the founding of Ubisoft Chengdu Studio and served as general manager of Ubisoft Chengdu Studio for 9 years. In July 2021, he returned to Shanghai and served as general manager of Ubisoft Shanghai Studio.
Jean-Francois Vallee was previously interviewed about Ubisoft’s talent recruitment war, corporate culture, and how he led the Chengdu and Shanghai teams involved in Ubisoft’s gaming industry development.
Meanwhile, Yang Zhihong was newly appointed to join Ubisoft in 2004 and has 20 years of experience in the game industry, including 16 years of AAA game development experience and 10 years of management experience. He has led online operations teams and has worked at other gaming companies.
Previously, Yang Zhihong was involved in the creative development of many games such as Tom Clancy’s Ghost Recon Advanced Warfighter, I Am Alive as well as the Far Cry series. In recent years, he began participating in mobile game development. Currently, he is serving as the head of the Chinese version of The Division 2 game and is responsible for transforming the business model as well as the long-term independent operation of the project.
Ubisoft’s appointment may be related to the company’s strategic changes in the Chinese market. In this statement, Ubisoft regional head Xavier Poix specifically mentioned in the speech the China Studio Development Strategy he stated. First, Ubisoft Shanghai’s main goal is to become a world-class game development studio. To achieve this goal, Yang Zhihong, who is about to take office, needs to lead the team to continue improving capacity for long-term operation, while launching high-quality game products to meet the needs of world. The second is the overall capacity of the Ubisoft China team, strengthening cooperation, improving each other’s business capabilities and technological changes.