Southeast Asia is home to the largest number of casual mobile game downloads in Asia. And in this area, players from Vietnam make up the majority.
In 2022, global downloads of casual mobile games are forecast to have a downward trend compared to 2021, while in-game revenue continues to increase. Cumulative revenue in the first 8 months of 2022 reached 160 million USD.
SensorTower’s recent report has analyzed the downloads and revenue trends of casual mobile games in relation to different markets.
In recent years, due to the simple gameplay, wide audience and clear advertising monetization model, the popularity of casual games on mobile has increased year by year. As of 2019, it has become the most downloaded mobile game genre in the world. From January to August 2022, downloads of games of this type reached 8.73 billion, accounting for 30% of total global mobile game downloads.
The pandemic has caused the mobile game market to calm down and casual mobile game downloads to slow down in 2022. However, as developers gradually explore and implement ways of in-app purchases for games. mobile games, cumulative revenue reached 160 million USD in the first 8 months of 2022.
Casual mobile games are also considered to have significant growth potential in Asia and Latin America. In the Asian market, the share of mobile game downloads is increasing year-on-year, contributing 38% of global downloads by 2022. It is still the largest market for games with gameplay as well as Graphics are simple and one of the main growth markets. In contrast, download rates in North America and Europe have continued to decline in recent years.
The growth of casual mobile game downloads in the Asian market mainly comes from Southeast Asian countries such as Indonesia, Vietnam and the Philippines with an increase of more than 15% year-on-year in 2022.
According to the report, in regions such as the United States, Brazil, Russia, the United Kingdom …, this game segment is gradually decreasing in “hot”. Downloads in the US and Russian markets fell by 15.3% and 20.4%, respectively, compared to the same period last year.
