In recent times, one of the brands that is thriving in the gaming industry is miHoYo, the Chinese company behind the Genshin Impact game. Since its release in September 2020 has attracted millions of players worldwide.
In just a few days, Genshin Impact will update version 2.5, introducing the new character Yae Miko and the plot of Inazuma. While the Genshin craze was still hot, miHoYo took this opportunity to officially announce the brand new brand they are aiming for in the future: HoYoverse.
According to a press release found on the company website, miHoYo has set a goal to “create and deliver immersive virtual world experiences to players around the world through a variety of entertainment services”.
Thus, HoYoverse will conduct many other entertainment projects outside the game such as Genshin Impact, Honkai Impact 3, Honkai: Star Rail and Tears of Themis. They even planned to release Lumi virtual AI and N0va Desktop App.
Cai Haoyu, Co-Founder and CEO of HoYoverse, said, “Our mission in founding HoYoverse was to create a great content-driven virtual world that integrates games, animations, and other elements. other types of entertainment to give players freedom and entertainment. We will continue to focus on long-term operational strategies, continue to do technical research, and continue to innovate. on artificial intelligence, cloud computing and industrialization to ensure that enough content is created to meet the global player’s expectations to experience the virtual world.”
Publisher Genshin Impact also confirmed that after a long time working only in China, it will also expand its content production, technology research and publishing tasks through offices in Montreal and Los Angeles. , Singapore, Tokyo and Seoul.
Looking at the full release, we can see that miHoYo is aiming to expand the universe for all of their titles, so it wouldn’t be strange if we could see anime, manga, light novels, music, and more. , etc. about Genshin Impact and other HoYoverse related games in the near future.
Currently, HoYoverse has appeared in the avatars of MXH accounts belonging to miHoYo’s games. “The launch of HoYoverse reflects our commitment to bringing immersive entertainment experiences to users around the world through diverse, high-quality content.” – emphasized the company.
Additionally, miHoYo’s release also mentions COGNOSPHERE, the official name of their overseas company based in Singapore. This means that miHoYo is hoping to expand its market and reach beyond China, bringing the HoYoverse virtual universe to the world. Given China’s strict policies on games and entertainment services, this move will probably help Genshin Impact expand and be less censored in the future.
