Not expensive blockbusters, but Thai and Korean comedies are dominating the Vietnamese box office, besides the blockbuster Avatar. Vietnamese movies are disappointing.
Foreign films are bountiful, Vietnamese films are few and disappointing
Love Destiny: The Movie is a strange song of Vietnamese cinema. The Thai film is the movie version of the TV series Love Destiny, which was released in Vietnamese theaters on September 1, and initially did not attract much attention. But thanks to word of mouth effect, sales are increasing day by day. Currently, the film has earned nearly 77 billion VND (according to Box Office Vietnam).
Korean movie Suddenly won the lottery on September 23, the same day as the rerun of the blockbuster Avavar. Having a good word-of-mouth effect from the beginning because of the humorous translation, Suddenly won the lottery and collected VND 40 billion in the first 4 days, becoming a Korean film with the highest opening revenue in Vietnam.
There were few screenings, but Avatar also collected more than 11 billion VND after 4 days, contributing to the revenue of 30 million USD (more than 700 billion VND) worldwide in the rerun.
“Suddenly won the lottery” is the highest-grossing Korean film ever in Vietnam – Photo: Provided by the crew
Meanwhile, in September, Vietnamese films with Faceless Murder, Zombie Isle, and Game of Death hit theaters. Faceless murderer only collected a few billion dong and soon left the theater, the zombie island was criticized for “catastrophic quality”, collected nearly 13 billion dong and also left the theater.
Released on the same day as Avatar and Suddenly Won the Lottery (September 23), the Vietnamese movie The Game of Death was disappointing because of its bad content, despite famous actors like Hoang Yen Chibi, Ngo Kien Huy… This is the only Vietnamese film at the current cinema. After 4 days of screening, the film earned 480 million VND.
“Om”, “rapid” – how to translate subtitles causes fever
The fact that two Korean and Thai films dominate the Vietnamese box office is not only due to film quality. Thai film has a beautiful cast, is a movie version of a famous TV series, but has an exaggerated acting style and a light comedy. Korean movies have interesting ideas, scripts but also exaggerated, Korean dialogues are not as funny as the Vietnamese versions.
An important reason why these movies are so popular in Vietnam is the translation of the “trending” subtitles by the Vietnamese publisher, CJ Entertainment.
How to translate subtitles into Vietnamese makes 2 Korean and Thai films cause a fever in Vietnam. Scenes from the movie “Back in time to love you” – Photo: Provided by the crew
Film critic Lucas Luan Nguyen analyzed: “Suddenly winning the lottery and going back in time to love you has proven the power of Vietnameseizing movie subtitles in the Vietnamese audience’s comedy-watching experience.
In the last two years, publishers have tended to move away from arid subtitle translations towards a more Vietnamese-friendly translation, not only at the language level but also at the cultural level. The publisher that most clearly demonstrates this direction is CJ Entertainment.”
Viewers encountered in Suddenly won the lottery with slang words that can only be Vietnamese people such as “u is heaven”, “why are you so cheap”, “o a-a”. This translation has been applied by the publisher in many previous films, but these two movies are really the fever factor.
Regarding whether this translation is far from the original meaning, Lucas Luan Nguyen said that the publisher chose to keep the “god” of the comedy, which is humor, instead of sticking too closely to the original, but the Vietnamese translation is not. not funny at all.
Vietnamese movies regain their form?
In fairness, 2022 is still a year of upheaval for Vietnamese cinemas when movies are released after COVID-19, when the audience’s way of choosing movies has changed a lot compared to before.
From the beginning to the middle of this year, Vietnamese films have had some positive signs when attracting audiences back to theaters. The films Sweet Trap, Ghost stories near home, Super easy job, People who play are not afraid of children falling, Em and Trinh … have high sales or profits, of which Em and Trinh reached hundreds of billions.
“Sweet Trap” is one of the best-selling Vietnamese films in 2022 – Photo: Provided by the film crew
But there are also a lot of bad and bad Vietnamese movies. Movie Ghost story near home, Em and Trinh were popular but controversial. A series of web-drama or web-drama quality are brought to theaters such as Upscale Conspiracy, Zombie Isle, Western Girl Love…
The unstable performance of Vietnamese films has caused the audience’s confidence to fluctuate and be challenged many times.
At the end of this year, Vietnam has a number of films to hit theaters such as Muoi: The Curse Returns (September 30), Girl from the Past (October 13), Jackpot Island: Mother Goddess Thien Linh (expected 14-09). ten).
“Ten: The Curse Returns” (pictured above) and “Girl from the Past” hit theaters from September 30, October 13, respectively – Photo: Provided by the crew
Ten and Jackpot Island are both part 2, sequels to 2 horror movies that once resonated. Ten is played by Chi Pu, next to the return of Hong Anh, Anh Thu, and Binh Minh. The jackpot island gathers young actors Sam, Tieu Vy, Tran Phong, Tran Nghia, Minh Du…
The Girl from the Past is from the director duo Bao Nhan – Nam Cito, bringing together the cast of Ninh Duong Lan Ngoc, Kaity Nguyen, Le Khanh, Le Xuan Tien, Lanh Thanh…