Avatar trailer: The flow of water
In Vietnam, at noon on December 21, Avatar: The Way of Water surpassed the milestone of VND 100 billion after 6 days of screening.
According to Deadline, by the end of Tuesday (December 20) in US time, Avatar 2 also surpassed the $500 million mark in worldwide sales. Earlier, director James Cameron took a video thanking the audience and posted it on Instagram.
He said in Na’vi the phrase “I see you” (I see you) – a saying expressing the most sympathy and respect that people on the planet Pandora have for each other.
‘Avatar 2’ is brighter thanks to IMAX
According to Collider, Avatar 2 earned $48.8 million from tickets to IMAX technology films (“Image MAXimum” or “maximum image”). It is estimated that 11.2% of the audience watched Avatar 2 at IMAX theaters, especially IMAX 3D.
Comparison between IMAX theater and normal screening room when watching Avatar 2 – Photo: DISNEY
IMAX is the world’s best movie projection technology today, using film format up to 70mm with 18K resolution, instead of the usual 35mm and 6K resolution film format.
Rich Gelfond, chief executive officer of IMAX, said: “Avatar: The Way of Water is a landmark achievement in filmmaking technology and innovation. Clearly, global audiences are choosing to see this film through the company. The best blockbuster entertainment in the world: IMAX.
We are excited about the early results, and predict Avatar: The Way of Water will have a long and successful way to go. More and more people around the world will book tickets to the planet Pandora to see the epic storytelling and glorious images that James Cameron and his team have created.”
The scene of Lo’ak swimming with the tulkun is very beautiful in Avatar 2 – Photo: DISNEY
In China, Avatar 2 grossed $15.8 million from 735 IMAX theaters. Avatar 2 also holds the record as the biggest ever IMAX grossing film in many countries: Vietnam, India, Belgium, Switzerland, Turkey, Chile, Czech Republic, New Zealand, Romania , Serbia and Kazakhstan.
Technology makes beautiful movies
In addition to projection technology, Avatar 2 also redefines filmmaking in many ways.
The underwater motion capture technique used in many scenes of Avatar 2 was developed by Cameron himself and his company Lightstorm Entertainment. Avatar 2 was shot primarily underwater, using a specific camera technology for the first time.
According to YMCinema magazine, in addition to the Sony Venice camcorder, Avatar 2 uses a 3D beam splitter called DeepX 3D developed by inventor and cinematographer Pawel Achtel.
The glass used is a 15mm Nikonos lens, developed by Nikon for underwater photography. This combination aims to obtain a clear, distortion-free 3D IMAX underwater image.
Director James Cameron directed the actor to act underwater – Photo: LOS ANGELES TIME
For the underwater scenes and more, Avatar 2 uses high frame rate (HFR) technology, which runs the scene at 48 frames per second instead of the industry standard 24. The technology feels super. smooth, but sometimes “too smooth” like a video game.
And obviously, the 48-frame rate doesn’t do much in 2D, but it’s consistent and powerful in 3D. Choosing this approach, the filmmaker directs the audience to the Avatar 2 experience in 3D to be more complete.
The technological innovations for Avatar 2 have clearly shown effect: the movie is stunning, especially the scenes in the ocean.
Could James Cameron go even further with the tech in the Avatar sequels? – Photo: DISNEY
Is it possible to watch 3D movies without 3D glasses?
When Avatar came out in 2009, Cameron poured all his energy into the 3D experience. Audiences walked out of the theater still overwhelmed by the fictional planet that came to life in every detail when shooting close-up. Cameron has changed the way we watch movies in over a decade.
And now that 3D is saturated, it is too cumbersome for those who have to wear glasses. According to The Indian Express, James Cameron’s Avatarverse will be really great in terms of technology if by the time Avatar 5 comes out (2028), we can watch 3D movies without 3D glasses.
After all, who could do that but James Cameron?