With EA Sports having ended its partnership with FIFA, the popular soccer organization has other plans in mind for the foreseeable future.
After a year that continued with FIFA 22 coming to an end, it’s clear that EA’s beloved football game franchise is about to die. The partnership between the two units has officially ended when Electronic Arts stopped all agreements with FIFA to focus on rebranding a new football game.
This is a move that has been speculated on for months and, in rumors that have been circulating, comes after FIFA asked EA for $1 billion every four years to retain use of the FIFA branding. At the same time, EA Sports FC was registered as a trademark before there was any confirmation of the termination of cooperation between the two parties.
As EA Sports moves into a new era of the company’s football game line, FIFA is planning to create its own contracts by finding new developers to work with. Rumors are emerging that FIFA plans to work on football games in the future, along with other games with some of those titles already in the works and expected to be announced to gamers. in the third quarter of 2022. While the sky-high price to retain the FIFA brand is the main issue creating a rift between the two companies, FIFA president Gianni Infantino promises that the new football game franchise has The ability to take the world by storm created by other developers will carry the brand name of the organization.
Along with plans for more game projects beyond FIFA, the organization has also given EA a short-term extension to the franchise to launch a new FIFA 23 title later this year, which is expected to feature both FIFA tournaments. Men’s and Women’s World Cup at the same time. EA has also announced that it has contracts with the English Premier League and UEFA for future installments of its EA Sports FC franchise. The new expansion contract with EA SPORTS only grants rights to the simulated football category, meaning FIFA and any other third-party game developers can still produce and release new unrelated games to sports.
FIFA’s new licensing model is non-exclusive and stems from lengthy discussions between EA Sports and FIFA, specifically regarding FIFA’s future in the gaming world. FIFA plans to work with several partners instead of sticking with one publisher forever to avoid being stuck in another long-term agreement. FIFA is currently engaged with multiple publishers, investors and media companies to develop a new football simulation game, scheduled for release in 2024. Infantino added that future strategies The future will revolve around ensuring the best overall experience of all the games released by the company to the delight of the player community. FIFA 23 is currently in development and is expected to be released in the summer of 2023.
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