According to SocialPeta’s official mobile gaming report, the Middle East is the region with the highest average number of ads in 2022.
This report said that with 387 ads per month, the Middle East region is the place to “pump money” on game advertising the most. In the game industry in the Middle East, Israeli game companies in particular want to combine the sociality and entertainment of games, and some have succeeded in delivering.
The full report released by SocialPeta and GameIS provides a detailed breakdown of the Israeli mobile game market overview and the mobile game companies that spend the most on advertising. The document also gives insight into advertising creative trends for different game genres globally.
To dive into the mobile game industry, SocialPeta has launched its Mobile Game Market Report in partnership with GameIS, the Game Developers Association of Israel. China is the country with the most game downloads, accounting for 15% of the total, 1% higher than the installation rate in Israel. Russian players accounted for 12% of installs, making it Israel’s second-largest game download country. It should be noted that Israeli games are also very popular in Vietnam, accounting for 8% of installs, only 1% less than in the US.
The most produced genre in Israel in 2021 is casual/hypercasual, followed by RPG and simulation. About 74% of people work on social interaction game development, followed by about 15% for medium games.
Israeli game companies are relatively new to the global gaming sector, but they have made remarkable achievements in a short period of time. Game companies here rose to prominence in the early 2000s and then became the focus of a large amount of advertising.
Coin Master, developed by Moon Active, is an important milestone for the casual game sector. The game has been out for more than 11 years and generates $1.3 billion in revenue from global players by 2021. In terms of social and casual games, Israel is also home to today’s famous brands such as Crazy Labs and Playtika.
“Israeli manufacturers seem to have a reputation in casual games,” says Plarium Global, an Israeli game company founded in 2009, one of the most successful studios in the gaming industry. play game. “With 380 million gamers worldwide and over 20 games released, many RPGs from Vikings: War of Clans and Stormfall to the games Lost Island: Blast Adventure have resonated.”
The most famous product is RAID: Shadow Legends released in 2019, quickly taking over the RPG market in Europe and the United States. The game has been downloaded more than 60 million times and earned about 1 billion USD thanks to an effective advertising strategy. This year, the game’s average daily ad count is 1.00, and the number on Android is 1,600 times more than on iOS. But games tend to have a clear decline in advertising on Andriod as the daily average on iOS devices has surpassed Andriod devices. The product is mainly promoted in North America and European countries, and the number of advertisements in the United States accounts for 7.85% of the highest proportion.