Dragon Ball is a rare brand that has been continuously “milked” despite declaring its end a long time ago, but still receives great support from fans.
Before the news that Dragon Ball’s big projects will continue in 2023 and 2024, let’s explain why this work will continue to be milked and there will be many other series of this cult franchise. Released in the future?
Why is being ‘milked’ constantly but the Dragon Ball franchise is still successful?
1. Make a lot of money
This is a prerequisite and certainly also the most important factor for the producers to give the green light for the sequels. Toei Animation is currently the owner Studio of Dragon Ball for nearly 40 years and this work has always been their top money-making machine. One Piece also only took 2nd place.
2. Strong Community
Lasting from 1984 to 2022, it was enough to show that Dragon Ball pulled many ages into its powerful fan base. 36 years is enough to create at least 3 generations to follow Dragon Ball. It wouldn’t be strange for a 3x, 4x, 5x,… somewhere in this world to be passionate about new adventures Goku and his friends.
Many famous and influential people in the world: Jackie Chan, Leonardo Di Caprio, Samuel L Jackson, etc., especially the rapper world, are very fond of this work.
3. Famous and influential all over the world
Many works are famous only in Japan, but not in the world and vice versa. Dragon Ball is different, even in a difficult country like China, there is always an annual event for Goku and his friends.
The work itself is also a mixture of East and West cultures (according to BBC), from the slums of Brazil to the skyscrapers of New York or countries with low development conditions like Africa. Dragon Ball’s teeth can be found.
Like many other famous Shonen works like Naruto, One Piece or Bleach. Dragon Ball produces superheroes, idols that all races can relate to themselves. You don’t have to change anything (skin color, age, gender, religion, etc.) to be an inspiration that overcomes all prejudices or barriers. That’s the best part of Dragon Ball.
4. The potential of this work is limitless
The potential of Dragon Ball is limitless when the only problem that plagues the author is to create a stronger villain than the main character.
The plot of the story is so familiar to many people that there will be nothing new about it but the new forms of transformation, the new opponents are limitless. The fact that Akira expands the Dragon Ball world to 18 universes is enough to show that there are many other things that the author has not mentioned. Actually, if the author wants to, he can exploit Dragon Ball for a long time with the motif: Goku gets stronger -> Meet new stronger enemies -> Goku trains -> Goku gets stronger. Then when I can’t think of a better character, the author just uses “measures” such as deleting memories or making the main character lose his strength and then find it again, so he can continue. composed.
5. Branding and spin-offs
Kamekameha is one of the most prominent keywords in the US in the 90s and 2000s. The image of Goku screaming and transforming is also important for the presidential election in Central and South America. “Dragon Ball” is a Manga that is “forced” to read before pursuing a Mangaka career in Japan.
Dozens of Game titles, Movies and spin-off products have been released every year since 1990 and show no sign of stopping. Fans don’t need to wait for Akira to continue writing the story because they have already created their own version. The keyword “Dragon Ball + something” is too familiar to fans.
Japan also has a day called “Goku Day” and is officially recognized throughout the country. Goku is also one of the ambassadors for the 2020 Olympics.
6. Fans are still not bored
The movie “Dragon Ball Heroes: Super Hero” is the best example of this. This movie is not empty, the budget for advertising seems to be 0. Is considered the least interested work with the two main characters Goku and Vegeta rarely appear, Scandal Hack data and Delay 4 months of release many other problems, but global revenue is still close to 100 million USD. Something that few Anime can dare to dream of.
New projects of the Dragon Ball brand are still enthusiastically supported by fans
7. An inspirational work
Dragon Ball is the work that has most defined and inspired the modern Shonen genre. Eiichiro Oda (One Piece), Masashi Kishimoto (Naruto), Yoshihiro Togashi (Hunter x Hunter) and many Shonen authors all said that their works were heavily inspired by Dragon Ball.
In short, as long as it is supported by fans, Dragon Ball will still be “milked” by manufacturers.
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