INTERNATIONAL_ In 2021, we have witnessed the battle between Epic Games “weighing” the two giants, Apple and Google, regarding the game store platform.
The mobile game distribution platform made headlines in 2021 when Epic Games sued Apple for antitrust violations. Epic has criticized Apple’s policy of charging 30% commissions on all in-game transactions in titles like Fortnite to the detriment of developers, holding them back from growing stronger.
While Epic largely lost, it won at a key point that could give alternative payment providers and game developers more hope of capturing the revenue they generate.
The battle between Epic Games and Apple attracted public opinion last year
The court has upheld a decision that has had a major impact on Apple and the App Store so far. This gives developers hope that they will at least be able to advertise lower prices on sites without an app store.
Epic Games’ struggle also emphasizes the duality of modern platforms, which limits game developers quite a bit. Yvonne Gonzalez Rogers, the federal judge in the Epic v. Apple case, concluded that current antitrust laws do not protect small companies. It still has flaws for lawmakers to address that could limit the power of large companies.
Epic still has a pending antitrust lawsuit against Google over its Google Play store operations and that will no doubt be in the spotlight in 2022. Regulators around the world. as the European Union is investigating major technology companies, app store developers.
The battle between two major game studios will explode in 2022
In a statement, Peter Schottenfels, a Google spokesman, said: “Google Play competes with other app stores on Android devices and on rival operating systems to attract developers and businesses. We’ve long had programs to support the best developers with advanced investments and resources to help them reach more customers on Google Play. These programs are a healthy competition between operating systems and app stores, which greatly benefits developers.”
Will in this 2022, the competition of game makers and distribution platforms will continue to be the focus of public attention like last year?
