SensorTower has released a 2022 Mobile Gaming Market Outlook report outlining key industry trends.
SensorTower has released a 2022 Mobile Gaming Market Outlook report outlining key industry trends.
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The report also provides in-depth analysis of revenue trends for mobile game genres such as card duels, MMORPGs, and real-time strategy.
According to the report, in 2022, the global mobile game industry will face challenges such as inflation, rising cost of living and changes in IDFA policy, growing year-on-year. in the first two quarters of this year.
In the first quarter of 2021, the combined App Store and Google Play mobile game revenue totaled $22.6 billion. This year’s Q1 data ($21.2 billion) is down about 6%, but still nearly 20% higher than Q1 2020. In the second quarter of this year, revenue from mobile games on the App Store and Google Play at about $ 20.1 billion, down 6.9% compared to the same period last year.
According to SensorTower statistics, of the total revenue of the global mobile game market in the first half of 2022 (note that excluding third-party Android store data), the revenue of mid-range games accounted for 60%. In this game market, RPG is the highest grossing sub-genre overall, accounting for nearly 50%; Strategy games ranked second, accounting for about 36% of revenue.
In the first half of the total global revenue of mobile games, revenue from casual games accounted for 26%. Interestingly, however, mobile casual games accounted for 78% of downloads, while mid-range game downloads only accounted for 14% of total global mobile game downloads.
How is the global mobile game market revenue forecast? The report indicates that the market revenue is expected to reach US$86 billion by 2022, down 2.3% year-on-year. While it remains to be seen how macroeconomic and political factors will affect the mobile game industry. SensorTower expects the global mobile games market to return to its growth trajectory by 2023, growing to $117 billion by 2026 and within the next few years. the annual growth rate is about 5.6%.
Despite the gaming market’s decline in revenue, in 2022, Apple’s App Store mobile game revenue is expected to reach $53 billion. For comparison, Google Play store mobile game revenue is expected to hit $3.3 billion this year, down 8.3% year-on-year.
Asia continues to dominate the MMORPG market. SensorTower found that it was difficult for such games to gain a foothold in the Asian market before. About 80% of the total global revenue of mobile MMORPGs in the first half of 2022 will come from the Chinese, Korean and Japanese markets.
It’s worth noting that MMORPG mobile games have also started finding players in other markets. In the first half of this year, in the total number of downloads of MMORPG mobile games globally, downloads from the US market accounted for almost 10% compared to (5%), the increase is obvious. SensorTower has identified Diablo Immortal as the mobile game that has seen the biggest jump in the US market.