StreamElements points to Facebook’s focus on emerging markets to trend viewership trends.
In May, hours watched on Twitch could be a misnomer as the streaming service continued its downward trend in June, as reported by StreamElements and Rainmaker.gg.
Twitch posted 1.7 billion hours watched in June, down about 6% from 1.81 billion in May. Twitch started the year with more than 2 billion hours watched on the service in January, but out of town that number, the number has declined since then.
Like Twitch, Facebook Gaming has seen a month-to-month decline since the start of the year, but stopped the decline with modest growth in May.
Unlike Twitch, Facebook Gaming can track May’s performance with more significant growth in June, with hours watched increasing 21% to 425 million. A StreamElements representative said that the difference in trends between the two platforms can be attributed to their concentration. While Twitch has traditionally focused on PC and console games, the rep said Facebook Gaming has been more focused on emerging markets.
StreamElements also included YouTube Gaming in its June report, stating that the platform had 290 million hours of live gaming video watched in June.
“There are YouTube’s top 10 games that are more focused on mobile titles while their VTuber creators have risen to the top much faster and while Twitch hasn’t made as many acquisitions As an attention-grabbing creator for a while, YouTube has maintained a steady pace of talent acquisition,” said StreamElements Chief Business Officer Jason Krebs.
Facebook Gaming is rolling out a new Clip to Reels feature that allows creators to turn live gameplay clips into Reels. Facebook first announced the feature last month and is now rolling it out to all of its partners.
With this new feature, creators can now crop clips of their favorite gaming moments into a portrait, 60-second format. Reels will have dual views for both the game and the creator. Facebook says the feature allows creators to easily share highlights from Clips and VODs from within their Creator Studio Clip Library.
Facebook says creators can take advantage of this new feature by visiting the Creator Studio portal on a computer and navigating to the Clips category. From there, you can select the clip you want to convert to Reel. From the drop-down menu you can then select the Create story option and trim the clip down to fit the Story length requirements and crop parts of the video to include the area of footage where your main game takes place. along with the camera.