INTERNATIONAL_ Application provider Hengteng Networks has announced plans to partner with Tencent for gaming and entertainment development.
As we write, Hengteng is one of the largest integrated Internet service providers in China that brings many entertainment facilities to users such as movies, games. The deal will see both companies focus their efforts on the games industry, specifically developing and operating games distributed overseas as well as in the domestic market.
The two sides promote cooperation through games and entertainment
Accordingly, Shenzhen Jingxiu Network Technology Co., Ltd., a subsidiary of HengTen Networks, will cooperate with Tencent to research and develop games, distribute them, and manage intellectual property (IP) rights. of released products.
Tencent and Hengteng Networks signed a previous agreement in which the two sides shared the copyright resources for games, movies and TV series last April.
Tencent, which holds the rights to many of the world’s most successful games, such as League of Legends, Honor of Kings and Game for Peace, will support Hengteng Networks in several core areas of the industry. game industry.
The move will help expand HengTen Networks’ business, but also help retain users and gain gamer loyalty for the company and game services. The agreement will also aim to attract new users and expand revenue streams through a richer and more diverse entertainment experience.
The investment helps Tencent expand its prestige
In addition, this partnership allows the technology team of Hengteng Networks to further enhance the strength of the company through in-depth communication with Tencent’s leading research team. Sharing technology information will also help HengTen attract more talents.
HengTen Networks is the first company to provide pure pay TV and movie streaming media services in China. In recent years, the studio has released popular films such as Hi, Mom, A Little Red Flower and Nirvana in Fire. In addition, the number of paid subscribers of Pumpkin Film, its online media platform, has also increased significantly.
As of June 30, 2021, Pumpkin Film’s cumulative registered members reached 61.94 million and the cumulative number of paid subscribers reached 24.62 million.
