INTERNATIONAL_ China smartphone shipments to key SEA countries (such as Indonesia, Thailand, Philippines and Vietnam).
It hit an all-time high for the year, reaching 96 million units and up 5% year-on-year.
Among the major brands present in the market, Xiaomi, realme and Apple have shipped the highest numbers ever in these countries. Most users use mainland phones to play games because of their low prices and compatibility with popular apps.
Chinese mobile gaming is very popular right now.
According to the report, Chinese brands grow rapidly in 2021, accounting for 71% of the market share, mainly led by OPPO, Xiaomi, Vivo, realme and Infinix.
Xiaomi grew strongly in Q1 and Q2, but was affected more than other years in Q2 2021 due to supply constraints. Its smartphone shipments in 2021 increased 17% year-on-year. Realme’s shipments grew 10% year-on-year in 2021, driven by growth in Thailand and the Philippines.
OPPO phones in Southeast Asian countries will continue to be maintained in 2021 as demand for its Reno and A series smartphones remains. Strong promotions have kept the company at the forefront.
Vivo’s Y series continues to perform well through 2021 thanks to the brand’s strong offline network strategy that has helped in the past. Marketing campaigns and endorsements have helped increase its exposure in these markets.
Chinese smartphones have many advantages.
Infinix, one of the year’s highest gainers, shows future prospects but volume remains relatively low. Contrary to 8% share of the 5G smartphone market in Q4 2020, that number has grown to 25% by Q4 2021. As things settle down, this share is bound to grow much higher in 2020. 2022.
Xiaomi intends to become China’s top smartphone maker in three years. Regarding the ASP (average selling price) and 5G of brands, senior analyst Glen Cardoza said that by 2020, more than 55% of shipments in key Southeast Asian countries will be for smartphones. under the price of 150 dollars.
In 2021, this stock holds about 38% of the shares. Many consumers are choosing smartphones in the $151 to $250 range. Besides, 5G is almost exclusively represented by the top 2-3 brands in 2020.
